Afreximbank: Senior Manager, Marketing & Business Communications – Cairo, Egypt

Northern Africa
Posted 5 months ago

Reference No. CEBLR11

CA Global Headhunters has been retained by the Afreximbank based in Cairo, Egypt to recruit for this position. For more information on the Afreximbank please visit their website Should you meet the minimum requirements and wish to apply for the position please apply directly to CA Global Headhunters.


Reference Number: CEBLR11


  • Responsible for leading strategic external and internal communications, including PR/media, brand management, events, social media & digital communications, and marketing communication activities including direct marketing for Afreximbank subsidiaries, regions & key tier one initiatives; communicating Afreximbank development impact to external audiences; and coordinating with the Afreximbank Group communications network.
  • This is an exciting opportunity for an experienced and seasoned professional to lead the planning, development, and implementation of communications and outreach strategies for Afreximbank subsidiaries, Regions and key initiatives. Specific work areas include the following:
  • Strategy:

    • Designs and implements comprehensive external and internal communications strategies and plans, including objectives, targets, and timelines.
    • Develops and implements a social media strategy in collaboration with the social media / Digital Communications unit.
    • Develops and implements a marketing communications strategy in collaboration with the business development teams including events, media, social media, digital marketing, Website management, customer communications, internal communications, crisis communications and overall business communications.
    • Monitors and evaluates the effectiveness of these strategies and plans, making recommendations for continuous improvement.

  • Products:

    • Conceptualizes and supervises the launch and dissemination of new products and initiatives (e.g., media briefs, news releases, talking points and Q&As, online, and social media content, speeches, etc.), and supports thought leadership activities for the subsidiaries, initiatives or regions.
    • Writes and / or oversees preparation of internal and external success stories/impact stories demonstrating the support towards the Banks overall mandate and vision.

  • Advisory role:

    • Serves as trusted advisor to the executives, Regional COOs and Initiatives leads on communications matters, including preparation for media engagements, supports review of key strategic documents and reports at early stages to advise on appropriate communications and visibility proactively. 

  • Networks:

    • Initiates effective professional relationships with key stakeholders, including business media and other constituencies such as target audience, influencers, policy stakeholders. Regional stakeholders,) to raise subsidiary & Initiatives visibility. This will include working in partnership with functional unit communications colleagues.

  • Events:

    • Supports planning, coordination, and messaging, often across multiple teams, for core bank events such as the Annual Meetings, press briefings, internal campaigns, conferences, speaking opportunities and other communications-related activities involving external and / or internal audiences.

  • Internal Engagement:

    • Supports internal staff communications to facilitate information flows throughout Afreximbank about subsidiaries, initiatives and regions.

  • Risk management:

    • Proactively supports risk identification and mitigation activities in the context of corporate and operational communications interventions, advises subsidiary CEOs, Initiatives leads and Regional COOs, Managers, and team members.

  • Team Oversight:

    • Build and lead a team that support Business & Marketing Communications and is responsible for assigning work, monitoring work quality, reviewing output and ensuring that staff and consultants are effectively trained to successfully deliver communications output.

  • Any other duties as may be assigned by management.

Requirements: Qualification and Skill

  • First degree in Communications, Journalism, or related disciplines and a post graduate degree in the same or related fields from a recognized University.
  • Sound experience of at least 12 years with a leading organisation, preferably international, and demonstrated experience of marketing communications strategy development and implementation.
  • Proven experience in managing communications for a diverse portfolio of products or solutions including proven experience of field marketing communications.
  • Expertise in managing diverse pool of agencies and consultants to achieve set objectives.
  • Excellent verbal and written communication skills in English and proficiency/ability to work in French or Arabic. Knowledge of the Bank's other working languages (Portuguese, etc.) is an added advantage.
  • Strong digital and social media management skills.
  • Familiarity with functions and operating modalities of financial service institutions will be a clear advantage.
  • Ability to communicate and function in a culturally diverse and change oriented setting and good knowledge of the African continent.
  • Ability to engage senior officials of media companies, banks, corporates and governments for purposes of disseminating required information about the Bank.
  • Willingness to travel extensively and to work long hours where required in order to achieve the Bank's objectives.
  • Demonstrated leadership capabilities, including ability to build and nurture relationships with internal and external counterparties to attain goals, and ability to lead and inspire a high performing team to deliver with focus.

Contractual information:

  • Permanent
  • Willing and able to relocate to Egypt for the opportunity
  • Suitably qualified candidates from all African nationalities are encouraged to apply

If you wish to apply for the position, please send your CV to Caleb Ebrahim at

Please visit for more exciting opportunities.

Caleb Ebrahim

Recruitment Consultant

Finance, Fintech & IT

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

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